Posts tagged data profiling
Rethinking superannuation data and member engagement

Many super funds are investing heavily in data profiling and predictive analytics solutions which promise to unlock a tidal wave of insights, often geared toward improving “member engagement”. Indeed, the term “actionable insights” has been dropped countless times across the latest financial services conferences. 

But mostly, these analytics solutions are just providing more data — not insights – and it is no wonder.

Read More